29-03-2023, 01:29 PM
(28-03-2023, 01:39 PM)You orange Wrote: It’s a head scratcher - I still really don’t understand why they did it. A tweaked logo and a singular new ident… why? Did they want to rush at least something out for the anniversary?There was a decision to get the Channel 4 logo featured more on screen, this will also be part of the rebrand. I would expect they went ahead with this as an interim way of achieving that while they work of developing the new pres.
We know there’s a rebrand on its way (if this ident is actually a part of it) so why they wouldn’t just roll it out all at once instead is beyond me. It’s not the end of the world or anything drastically different, nor is it anything that looks bad (I really like where they might be going with this new ident style, would’ve been nice to see more than literally one though?!) - but having the channel in this weird halfway house is a bit odd and it’s not something i’d expect to be seeing from Chelsea