[Brekkie]

I could never quite work out which way that should fee - did BOX get more out of using the Kiss/Kerrang/Magic brands or do the Bauer brands benefit from being associated with a TV channel? I guess the renewal is the first time that would have been tested as the previous deal would have been part of the negotiations for C4 buying Bauer out, so not necessarily a payment going in either direction.

Have to wonder too about the future of the music video as well - pushing music out via socials seems less about the video nowadays.