28-08-2022, 09:06 PM
Idents go in stages, phases and patterns on a carousel.
The ITV Creates series (and the current BBC One to a degree) is sort of a hybrid between what they had before (some "real" idents) and what went before. It will probably only be a matter of time before we go back even further to some totally CGI created concoction
Of course we all know in this country presentation and idents peaked in 1999, and everything that followed since is sort of, meh. Whether we'll get back to that peak remains to be seen.
To answer the question, not so much a "creative drain", its more what the network wanted. If the network wants to commission drab, depressing and visually lacklustre idents, that's up to them. As the saying goes, can't polish a turd.
The ITV Creates series (and the current BBC One to a degree) is sort of a hybrid between what they had before (some "real" idents) and what went before. It will probably only be a matter of time before we go back even further to some totally CGI created concoction
Of course we all know in this country presentation and idents peaked in 1999, and everything that followed since is sort of, meh. Whether we'll get back to that peak remains to be seen.
To answer the question, not so much a "creative drain", its more what the network wanted. If the network wants to commission drab, depressing and visually lacklustre idents, that's up to them. As the saying goes, can't polish a turd.