[nwtv2003]

I don’t think Sky Premier can be matched. Not only the most epic idents we’ve ever seen, but the whole package had such an incredible premium feel to it. Absolutely baffling how short lived it was.

The entirety of the 1998 Sky rebrand is some of the best, if not the best set of presentation to come out of Sky. Easy to forget it was their intention to make Sky Premier into a British HBO, which didn’t happen but we still got a quality presentation as a result. 

Another vote for the Granada 1992 package, it certainly made them realise thereafter how flexible the G Arrow was and how they’d under utilised this previously. 

In terms of effectiveness the BBC 1997 rebrand is up there. It was clean, effective and done in one fell swoop. Every channel, radio station and brand had its own identity but could be easily identifiable as the BBC, even when throwing UKTV into the equation.