[gav]

Surely the ultimate aim of these apps from the big radio groups should be to let the listener choose their format and their speech content. So you could have Gold’s music (or something even more tailored) with Chris Moyles fronted links and local news for your region or Classic FM breakfast with Roman Kemp’s links and sports news.

Sounds impressive until you realise a lot of what Chris and Roman talk about is the music and the artists they play. So it wouldn't really work in practise.