[Adsales]

Local commercial radio was popular before more competition was added on FM, then on DAB and now online. 

Some of us were around when radio choice was down to four BBC nationals and a local full service ILR and some areas had BBC LR.  London was fortunate to have two ILR licences, splitting general entertainment from a news focused all speech format.

When the likes of Kiss, Choice and co were licenced as incremental stations, finally there was an alternative to what was a stogid mainstream pop skewed playlist with increased speech commitments to radio stations finally being able to offer different music formats.

And once the increased speech commitments were dropped… boy do I remember how amazing some stations sounded. It was like we finally got radio like other countries.

The ILRs in the 80s were not fit for purpose.