03-11-2022, 02:24 PM
The tagline "number one hit music station" is used widely in the USA, and when Global initially relaunched Capital after purchasing GCap Media, they modelled a lot of the new sound on stations like Z100 and KIIS FM.
So it's just a tagline used by CHR stations around the world, and make them sound "big".
The only reason they're discarding BBC Radio 1 on that /no1/ page is because they have to be able to justify the "number 1" claim when it's used in TV advertising. So they're starting with the tagline they want to use and working backwards from there.
What is or isn't a "hit music station" is entirely down to opinion and your viewpoint, and this is Global's, for them to be able to use that line in ads. I believe in some of the earlier ads they actually left out the "no.1" part and just used "The UK's Hit Music Station", to avoid having to do this at all.
So it's just a tagline used by CHR stations around the world, and make them sound "big".
The only reason they're discarding BBC Radio 1 on that /no1/ page is because they have to be able to justify the "number 1" claim when it's used in TV advertising. So they're starting with the tagline they want to use and working backwards from there.
What is or isn't a "hit music station" is entirely down to opinion and your viewpoint, and this is Global's, for them to be able to use that line in ads. I believe in some of the earlier ads they actually left out the "no.1" part and just used "The UK's Hit Music Station", to avoid having to do this at all.
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