[Medianext.MX]

This thread will focus on the TV presentation and coverage elements of the Paris 2024 Summer Olympics.

As told on the American Sports Presentation thread, NBC has unveiled its Summer Olympics logo with an awkward celebrity pun. It debuted last night during the halftime show of the NFL Wild Card game aired by NBC.

twitter.com 

The logo was designed by LA-based creative shop mOcean, working with NBC Olympics' award-winning design team led by Mark Levy, David Barton and John Schleef, and features the redrawn NBC peacock from Sibling Rivalry. The same agency had designed the Tokyo 2020 logo. According to NBC, the logo was inspired by French Art Nouveau and fashion design.

"The spot also reveals NBCU’s new Paris Olympics logo. With a timeless elegance and sophistication that is distinctly Parisian, the logo is evocative of a well-established couture fashion label. The typography is rooted in French Art Nouveau letterforms with modern tapering and flair".

nbcsportsgrouppressbox.com 

---

France Télévisions also unveiled preliminary plans for its landmark coverage of the event in December. The structure used in Beijing will be eventually retained for these Games, as the sub-licensing deal with Eurosport is already in place. France 2 and France 3 will air 24 hour coverage, with a third curated stream available on France.tv.

www.francetvpub.fr