[Stooky Bill]

I would have to raise you the current LBC package from David Arnold, which I think takes that gravitas to a whole new level. The TOTH cut is very reminiscent of the original 5 Live package, in the way it crescendos and builds, and the way that any time it's faded up behind a contributor they instinctively know to get to the end of their sentence and shut up.

davidarnoldmusic.com 

LBC have had some great packages over the years. I'd recommend a listen to The Audio Creator's chats with Chris Lowrie (Former Heather Jingles at LBC) which features loads of stuff you may not have heard before. And I particularly like the story that the current David Arnold TOTH ramp starts off with a nod to one of Jeff Wayne's  news jingles - it's a lovely touch.

www.theaudiocreator.com 

Thank you for sharing this, interesting stuff and great to hear clean copies of their past branding.

I listened to LBC a lot in in the early 90's in the lead up to it going off air, what was interesting with it's imaging back then - in particular on MW was that the station had a theme tune and jingles but each programme had it's own theme tune and imaging too. So for example the intros and break stings for Steve Allen's show was totally different to Pete Murrays and Mike Dickins. Really unusual in radio and perhaps not something that would be done today when things are more brand aware but It worked really well