12-06-2023, 09:34 AM
I’ve been surprised when watching STV lately how much network content features mentions of STV. Soccer Aid last night is a good example, with the ITV and STV logos equally prominent on the shirts.
The STV website is mentioned alongside ITV’s on competition entries too. I’m sure there are more examples.
It seems odd to me - ITV has always been the network name, and we’ve seen ITV News and ITV Sport branding on STV since forever. I can understand the channel name, ITV1, being used alongside STV, the channel name in (central and north) Scotland, but it looks odd alongside ‘ITV’.
Is this a fairly recent thing? I’ll admit to not being a very big ITV/STV viewer outwith local news, but it’s taken me by surprise.
The STV website is mentioned alongside ITV’s on competition entries too. I’m sure there are more examples.
It seems odd to me - ITV has always been the network name, and we’ve seen ITV News and ITV Sport branding on STV since forever. I can understand the channel name, ITV1, being used alongside STV, the channel name in (central and north) Scotland, but it looks odd alongside ‘ITV’.
Is this a fairly recent thing? I’ll admit to not being a very big ITV/STV viewer outwith local news, but it’s taken me by surprise.