[nwtv2003]

Essentially I’m not sure on the ins and outs, but STV is seen more as an affiliate now, than part of the ITV Network in that regard. But for any network based things such as Soccer Aid and competitions their branding has to be as prominent. To be fair you see it on Sport coverage when a presenter says something on the lines of ‘will be shown on ITV1 and STV’.

The same principles also applied to UTV when it was still independently owned, but that ended once it was folded fully into ITV plc.