[Former Member 406]

I'm not sure it's that simple. The existence of the Border region is due to the quirks of the old analogue transmitter system, right? Is that still a problem with Freeview? Obviously it's not a problem for streaming or satellite, which can decide your region by postcode, but if digital terrestrial still has the problem of transmitter range forcing a separate region for Cumbria and Southern Scotland, then Border can't be axed.

The ITV Border region contains two seperate main transmitters.

The Scottish part of the Border region is served by the Selkirk transmitter (in the Scottish Borders county), and the English part is served by the Caldbeck transmitter (in Cumbria).

The former carries BBC Scotland, the latter carries BBC North East & Cumbria.

The Scottish part of the ITV Border region even has a small number of opt-out non-news regional programmes most weeks of the year, whilst viewers in Cumbria see whatever network programme the rest of England is getting.

So, I fail to see that anything is forcing the existence of a single "Cumbria & South Scotland" region for ITV1 or preventing it from being easily disbanded should the need/desire to do so ever arise.