[bilky asko]

But I'm not basing anything solely on a font, or a generic 'COMPANY NAME' sign in the background. 

The design of the studio in the visualisation is self-evidently based on the international versions of the show; this is surely beyond dispute (?!). Therefore, the font used is obviously intended to be the global MasterChef logo. The visualisation shows the same application of the wordmark -- prominently splashed across the centre of the front workstation -- as seen in international versions. 

The font doesn't match the International logo (look at the M). I wouldn't read that much into it. It's a placeholder.