[M-CORP]

 

As I found today on my way to Oxford, this music, on loop, is perfect for train and Tube journeys. And it's available for download:

soundcloud.com 

(Note the alternate mix and added strings in the Rain Drops ident.)

You can also find the soundtracks for a few other S4C and Sky idents on Freefarm's SoundCloud if you scroll down far enough.

Love the whole S4C aesthetic from the late Noughties, and Freefarm's music was a huge and integral part of the quirkiness that made it work so well. I'm still trying to work out what the instruments and sound sources are - it's evidently a blend of electronic instruments with acoustic ones that are quite unusual in and of themselves (melodicas, whistling, bells, etc.)  It's the main element, Welsh language notwithstanding, that turns a bunch of picture postcards into something you can't imagine on any other TV channel, then or now. It gives the channel a personality in a way few other jingles have actually managed, rather than sounding like a 'conventional jingle' if that makes sense.

A shame that S4C's current idents, while passable, aren't as distinctive visually or aurally as the previous 'dragons' or 'magnetism' sets. This recent set aside, they're probably one of my favourite channels in terms of a consistently well thought-out aesthetic.