[Orry Verducci]

I'm getting the impression that there's some confusion in this thread, in that some people are talking about the new HD services as if they're delivered by DVB-I. They're not. The Freeview Play specs pre-date the development of DVB-I.

The new services are instead using Freeview Play's Channel List Management (CLM) mechanism to replace the service information delivered over the air with SI information delivered over the internet. This allows Everyone TV to swap around LCN's (e.g. BBC One HD on channel 1) and insert new LCN's with different stream associations. In the case of the new HD channels they're LCN's associated with an AIT pointing to the BBC's HbbTV app. Which is the same as how all the other "internet" channels work. It doesn't have the capability to point an LCN straight to an online stream like DVB-I has.

On the DVB-I front, as mentioned above there are active trials in Germany, Italy and now Ireland. The DTG also had a demo setup in the DVB booth at IBC last year, although when I looked it at they were showing online delivered test channels showing a DTG branded test card.

However I don't believe any of the trials are yet publically accessible. In fact I don't believe there are any TV's on sale to the general public with DVB-I support yet. The trials seem to be using TV's from TP Vision (i.e. Phillips) using private beta firmware with DVB-I support.