[Daveuk]

For it to be successful they need a STB version that people can use on second TVs around the house.

Virgin Media seems to be getting a head start with their Stream box. Despite being locked to their broadband, once a one time fee is paid you have access to a large amount of FTV channels and in Ireland it appears to be the only box new customers can now get (I think). If you want to add channels you can on a monthly basis.