[IanJRedman]

It's worth bearing in mind, also, that some satellite services could be winding down in as little as six years' time, with Freeview itself quite possibly having only another decade or so left. I'm sure the hope is that Freely, by then, will have matured enough to be the de facto 'default' way for TV sets to receive services, in much the same way as Freeview is now. (That's assuming linear services are still a thing by then)