15-10-2023, 08:46 PM
I wonder if having BBC One as the only channel to do a new Christmas ident package every year is reasonable - BBC One is licence fee funded, and so it is proper for them to spend money on new Christmas presentation each year.
However I feel less inclined to want ITV, Channel 4 etc to offer new Christmas idents each year - ITV and Channel 4 seem to not really care about Christmas anyway - ITV has had a bad history of Christmas television, as since their launch in 1955, Christmas seemed a waste to commercial television, as all the ad revenue is in the weeks leading up to Christmas.
However I feel less inclined to want ITV, Channel 4 etc to offer new Christmas idents each year - ITV and Channel 4 seem to not really care about Christmas anyway - ITV has had a bad history of Christmas television, as since their launch in 1955, Christmas seemed a waste to commercial television, as all the ad revenue is in the weeks leading up to Christmas.