[interestednovice]

Really, aren’t reality shows some of ITV’s highest-rated across the whole network?

I suppose if the death of the multichannel era, to be replaced with something more akin to “buckets” of on demand content, does truly come to pass, then it could end up folded back into ITV 2. I don’t see any sign of that in the short term though, I think the current situation is working well for them.