[JD_]

Wouldn't a name change also allow shows to change channels or schedule etc..
All reality on ..(itv reality)..even USA imports of reality there in daytime screening..

It's not like outside reality many of itv2 shows hit the heights. So have re focus for itv reality, itv gold, itv lifestyle and itv extreme

ITV2 has had its own hits of different genres throughout its lifetime. The station seems to refocus itself every so often, so even if it’s main hits now are reality, it will no doubt be something different in the future.