[mixchris]

I think the idea is that they don't give viewers of entertainment content a worse picture than what they'd get via streaming (via Sky or elsewhere).

Of course, there's still the small matter of advert breaks which continue to worsen the experience... guess that's a harder problem to solve.

On live content it's pretty normal for the screen to be covered in stuff so it'd be a bit weird if they didn't add a logo to it.

Considering how small Sky have made their DOGs, I can't see how it'd worsen the entertainment offering. They keep them alive on Challenge and formerly Pick. Sky's ad breaks have got to be the worst.