[WillPS]

Considering how small Sky have made their DOGs, I can't see how it'd worsen the entertainment offering. They keep them alive on Challenge and formerly Pick. Sky's ad breaks have got to be the worst.

Because there's a logo on screen the whole time, getting in the way?

It doesn't bother me personally, I should add - but it certainly bothers people, and in the early days of streaming platforms in the UK was oft quoted as a quality of life enhancement people enjoyed over watching linear TV.

Pick and Challenge (and Real Lives when that was still about) were not part of Sky's core proposition - which is/was content primarily to push their platform and convert people in to customers. Granted they still do push their own content/platform heavily on Challenge but that's more a synergy than anything - its main purpose is to deliver a large, FTA, audience to advertisers.