[Stuart]

Well, originally, it was Sky Travel!

Sky Travel became Sky Real Lives in 2007, which closed a few years later. At the same time Sky Travel Shop changed to just Sky Travel, but using same logo as the previous holder of that name.

That version closed in 2010, when Sky Real Lives was renamed back to Sky Travel, which is still running. All very confusing from the perspective of branding.

The only link with Sky 3 was that they sometimes showed the commercial features from Sky Travel in the middle of the night, and they also took their LCN on Freeview in 2005.