[Allanbuzzy]

I assume the new branding will coincide with the launch of ITVX or at the very least, consistently guide viewers around the ITV eco-system along with ITVX being the centre piece of it all. Hopefully, like what other forum posters say, ITV3 and ITV4 get new branding, as they so desperately are stuck in 2013.

I don't feel that ITV could ever try to bring back the "1" suffix or make it work now, because the only reason ITV1 was a name was because it was to purely work alongside their new digital sibling channel ITV2. ABC TV in Australia did that as well back in 2008 a few years after the launch of ABC2, but soon reverted in 2014.