[i.h]

I think that even if you change the name of a brand, people will still call it it's old name, like Marathon with Snickers, or Opal Fruits for Starbursts, or to tie it back to TV somewhat, TV3 compared to Virgin Media One in Ireland.

A highly relevant example - my mum called ITV "Westward", even after they had been off air for 30 years and numerous name changes since.