[AaronLancs]

Yeah, it has a late 90/early 2000s charm to it which is definitely lacking on channel idents currently, in general

I'd say that with these idents being so well made and so polished it brings a charm to it. Also there is a little thing called "heart, soul and love" a kind of integrity that has a certain honestness to it. You get what the ident creators - for these ones I'd presume the late great Martin Lambie-Nairn and company given at the time them lot did the BBC One 1997 Balloon ident set and the UK Gold (and UKTV by extension) 1997-1999 look - wanted to get across.