20-11-2023, 11:36 AM
It's been 1 hour 45 minutes for quite a few years on launch night (indeed, just checked ITVX and the run time is the same as last night for each of the last 4 series openers).
Yes the number is disappointing, but the share is still 46%, so it's still a monster in TV terms?
Yes the number is disappointing, but the share is still 46%, so it's still a monster in TV terms?