[interestednovice]

Yes, I see your point.

This “trying to be modern” approach can get quite silly when taken to extremes though, as it arguably has been here.

With BBC Sounds being the in thing now, building off your example about podcasts, the BBC haven’t rebranded “BBC Radio 1” as “BBC Sounds 1” (because “radio is old hat”), for example. We would probably all think it was a bad idea if they did. But that’s how I view the equivalent of UKTV rebranding as U&