29-03-2024, 02:02 PM
(28-03-2024, 09:26 AM)Toby brown Wrote: Asian network also aimed at a young audience but apart from that you are right the BBC doesn't do very much for that audience
OK, I admit that I forgot about Asian Network completely, since it exists outside of the numbered radio stations. However, that does remind me of another important point: what little content for “young people” that the BBC does offer is overwhelmingly focused on the “young urban” viewer/listener. This leaves very little for the rural/more isolated viewer and is particularly a problem given that they are also likely to be the people who have more difficultly with online content due to poorer broadband in many rural or remote areas.
I agree with the speculation above that “Radio 1 Asian” (or something similar) perhaps makes more sense as a brand, too. It wouldn’t be the first time that a niche BBC Radio station was paired up with a more popular one to draw on existing brand value - BBC Radio 7 to BBC Radio 4 Extra was the previous example.