[Gary McEwan]

That's the big difference between Jeopardy in the US vs Jeopardy in the UK, there it and Millionaire are the sole serious 'high brow' quiz shows. Here there are loads. It's lost a lot of its USP here - it's not got the prestige that winning Mastermind or Countdown has

Didn’t Chris Tarrant call Millionaire at least in the early days ‘Event TV’ where everyone used to sit down and literally do nothing.

There doesn’t seem to be that sort of thing anymore when it comes to big prime time game shows.