10-01-2024, 01:45 PM
Bauer has announced that 15 of its heritage stations in England and Wales will rebrand as Hits Radio in April.
radiotoday.co.uk
Whilst it’s sad to see the end of names like Viking, Metro and Radio City, it’s probably about time, given everything outside weekday breakfast on these stations is the Hits Radio network already, so retaining the heritage names seems a bit farcical.
The Scottish and NI stations aren’t included. I also note Pirate FM and Wave 105 are keeping their existing names (for now at least) – are there are others I’ve not thought of?
I think the only surprising thing about this news is how long it’s taken them to do this.
radiotoday.co.uk
Whilst it’s sad to see the end of names like Viking, Metro and Radio City, it’s probably about time, given everything outside weekday breakfast on these stations is the Hits Radio network already, so retaining the heritage names seems a bit farcical.
The Scottish and NI stations aren’t included. I also note Pirate FM and Wave 105 are keeping their existing names (for now at least) – are there are others I’ve not thought of?
I think the only surprising thing about this news is how long it’s taken them to do this.
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