[lookoutwales]

I hazard a guess it's been making even less financial sense for Bauer to stay put in St John's Beacon when all that's left is two breakfast shows, a newsroom and some sales staff (although I understand the odd bit of network production comes from there, too)

Incidentally, on the future of the tower's branding*, the Echo did quote Bauer saying: "An iconic landmark of the city, we’re sensitive to the history its branding holds while also being open to options that better reflect its new era as home to Hits Radio and Greatest Hits Radio. We’re reviewing all options and will share updates in due course."

The Leanne and Joel breakfast show on City and Rock sounds like more of a stop-gap thing until the Media Bill passes through to allow further deregulation.

It all had to come at some point, of course - and arguably, Bauer have been doing it too late, especially when compared to Global (and even they've been careful to retain an element of heritage, if you look hard enough)

In hindsight, launching the Hits brand in Manchester will probably have been seen as a test bed for a brand and format that still doesn't quite feel ready to rollout nearly six years later (handicapped further by how there was a certain feeling of apathy towards the Key 103 brand that preceded it)

* I'll spare you the clickbait article.