[Rdd]

There was also the context of the ITV 1998 rebrand - as we now know, the original idents which were commissioned from English and Pockett and intended to debut in November 1998 were sent back to the drawing board, and in the midst of this Carlton commissioned their own separate rebrand from Lambie-Nairn, which is where the star idents came from, although it’s not often mentioned that Carlton Screen Advertising already featured a star in its ident, though it was never added to its logo (which ended up outliving Carlton Communications plc by a good number of years!). Lambie-Nairn had some sort of tagline that “if ITV is the heart, then Carlton is the star of the ITV Network”. I’m not sure where the decision to rebrand Central and Westcountry figured in that whole saga, though quite clearly Central was already moving in that direction, in that they used the same package as Carlton just with a different logo.