[Stooky Bill]

The most recent stats say 94% of the UK now has access to the Internet at home (compared to 93% who have a TV licence) and 99.7% of the UK have access to speeds of 10mbps or more - so I don't think the removal from linear is the issue it once was in terms of access to content.

Having access to 10Mbps Internet isn't the only requirement though. Access to things like smart TVs is becoming cheaper and easier, but I bet there's quite a few households without access to iPlayer on a TV, and a lot more with it only in one set. It's not as cheap or universal as over the air TV