[bilky asko]

Hollyoaks has been doing this for years - so frustrating and in ITV's case somewhat goes against their "Britain Get Talking" campaign to warn viewers everytime they might feel an emotion.

Britain Get Talking is a mental wellbeing campaign, and you think a great idea to help mental wellbeing is to remove the signposts to content that could affect mental wellbeing?

One of the many ways to improve your mental wellbeing is to switch off the TV and talking, and having a moment to think about what you're about to watch could benefit in that regard. Having the signposts can also help people try something new if they feel like they are able to - something that has a positive effect on mental wellness. Indeed, research on content warnings have shown that their major benefit is that it means people are less likely to avoid distressing content.