24-04-2024, 04:00 PM
I think, to some degree, there was probably something approaching that level of creativity within both YTV and Granada's Pres and Promo departments, what with both - as per the rest of the Big Five - taking on responsibilities for networked promos, seasonal campaigns and the like (though later on, Central were arguably more concerned with their own local branding)
And ultimately, both had a fairly no-nonsense approach to continuity - though Granada injected a little more personality (through in-vision) while YTV developed a growing confidence in using computer graphics as the 80s wore on.
Another example here of the chevron being worked into Calendar's titles (for some reason, they didn't do the same trick when the Liquid Gold ident was launched)
tvark.org
And ultimately, both had a fairly no-nonsense approach to continuity - though Granada injected a little more personality (through in-vision) while YTV developed a growing confidence in using computer graphics as the 80s wore on.
Another example here of the chevron being worked into Calendar's titles (for some reason, they didn't do the same trick when the Liquid Gold ident was launched)
tvark.org