Why does summer affect ITV output more?
#1

Yearly when summer arrives (July, August)
Itv outside love island always has this shut down in hibernate mode till September feeling...
All afternoon repeats, added primetime repeats, old films re shown, no stand out shows outside itv2 love island no New drama launched.

All hit dramas and shows on hold till September onwards and slots filled with documentary type shows at 9pm or like doc Martin on Tue nights repeats.

*Know it's summer and adverts pay less as viewers down less TV indoor time but....

Other commercial channels manage summer new show output and new drama look at channel 5 had new drama this summer, even channel 4 added new shows even to breakfast Saturday with big breakfast..

Why does summer July August always effect itv more???

Looking at BBC one and yes license fee funded but look at good ratings on Wednesday night for Shetland in red hot heat outside still rated well most watched show of day outside news output.

Seems itv just gives ratings away in summer giving other channels an easy run outside itvs soap output.

Why???

If channels 4 and 5 manage more new output in this period and BBC with its sport this summer and say Shetland on Wednesday night proved viewers will still watch TV in summer?

*With the future of streaming increasing yearly...and outside say live sport events or event TV channels ratings lower why give rival channels help through the summer to build viewers with shows starting now that will lead through the next month of September making your channel suffer?

Can liner TV channels afford to just limp along when choose now ?
..will the arrival of itvX actually help itv in summer as be more content to switch from itvX to main itv to cover summer ?

With no big sports events next year 2023 BBC ones summer ratings be far lower in comparison to this year...but still it will screen new dramas and more stand out shows and as Shetland proved Wednesday night it brings in ratings.
if channels 4 and 5 make more effort in summer months why is it set in stone itv limps along in July and August every year???
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Messages In This Thread
Why does summer affect ITV output more? - by LaDeDa - 12-08-2022, 12:19 PM
RE: Why does summer effect itv output more? - by JAS84 - 12-08-2022, 10:33 PM
RE: Why does summer effect itv output more? - by LaDeDa - 13-08-2022, 01:15 PM
RE: Why does summer effect itv output more? - by eyeTV - 21-08-2022, 07:21 PM
RE: Why does summer effect itv output more? - by LaDeDa - 21-08-2022, 09:51 PM
RE: Why does summer affect ITV output more? - by tellyblues - 29-10-2022, 12:00 AM
RE: Why does summer affect ITV output more? - by JAS84 - 29-10-2022, 01:59 PM
Newshound47 - by Newshound47 - 29-10-2022, 02:25 PM
RE: Why does summer affect ITV output more? - by tellyblues - 29-10-2022, 11:26 PM
RE: Why does summer affect ITV output more? - by London Lite - 29-10-2022, 11:35 PM

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