13-08-2022, 01:15 PM
(12-08-2022, 10:33 PM)JAS84 Wrote: You answered your own question. Makes more sense for the best shows to be on when advertisers are spending more. Hence, more repeats in the summer.
But itv hold back more than any other network that's the point....
Channel 4 and 5 manage more new shows through summer and are commercial networks??. Big viewer numbers in heat wave week for BBC one wed night drama last week and big numbers for all sport output... So why just itv holding back the stand out shows why not deliver a few in summer.
Now BBC one established drama on Wednesday night and new drama starting Sunday and Monday nights get lead in and viewers so harder for itv to launch new shows against them weeks in?