[Spencer]

The official press release announcing the changes and upcoming programming - every single one of them announced as being on "U and U&....".

Makes it sound like the channel names are staying the same and the on demand portal is being rebranded "U and U".


corporate.uktv.co.uk 

With this talk of “U and U”, I can’t be the only one who now has a rather unfortunate earworm from the theme of a certain 80s children’s TV show that doesn’t get shown anymore.

[VMPhil]

Why are some channels spelt in all caps and some not? “U&YESTERDAY” looks particularly ugly

[JAS84]

Because they tried to stay close to the existing logos, even if they changed the fonts. Dave has a mixed case logo, whereas Drama's and Yesterday's are all caps. The new logos are the same despite changing the typefaces.

[Stuart]

The official press release announcing the changes and upcoming programming - every single one of them announced as being on "U and U&....".

Makes it sound like the channel names are staying the same and the on demand portal is being rebranded "U and U".

corporate.uktv.co.uk 

That actually reads as if they're trying to convince themselves more than the viewers. I wonder if someone has realised that coming up with a new brand strategy during a boozy Friday afternoon session in the pub wasn't such a great idea.

[ArthurVX]

Why are some channels spelt in all caps and some not? “U&YESTERDAY” looks particularly ugly

Maybe it's because that's how they were originally trademarked (especially more generic words, like "Drama" "DRAMA" and "Yesterday" "YESTERDAY" - the same happened with HISTORY - and its brand extensions - internationally and Sky HISTORY / Sky HISTORY2 in the UK).

[Stuart]

Maybe it's because that's how they were originally trademarked (especially more generic words, like "Drama" "DRAMA" and "Yesterday" "YESTERDAY" - the same happened with HISTORY - and its brand extensions - internationally and Sky HISTORY / Sky HISTORY2 in the UK).

I think you can only trademark logos or wordmarks, not commonly used words in a dictionary, as A&E discovered in 2013.

www.rpc.co.uk 

High Court finds that "History" can be repeated | RPC
A highly anticipated High Court decision was handed down 1 February 2013 dismiss…
  Source: www.rpc.co.uk

[thomalex]

Makes it sound like the channel names are staying the same and the on demand portal is being rebranded "U and U".

When you think you have seen it all with this disastrous rebrand

[TesTVWhirl]

I just hope with the rebrand they improve the proof reading a bit at UKTV, given what I've spotted currently going out on broadcast for some of their UKTV Play promos. Otherwise we may be ending up with channels with 'V&' in the title instead!

site.tvwhirl.co.uk 

[gottago]

x.com 

I actually don't think they should've even advertised the name changes, just really push U as a streamer and then let the audience figure out the connection when they spot the EPG and DOG changes. Doing it their way probably creates more questions than answers. Whilst Twitter comments are never a good indicator for anything, it is a bit telling they're all universally negative underneath it.

[leewilliams]

x.com 

I actually don't think they should've even advertised the name changes, just really push U as a streamer and then let the audience figure out the connection when they spot the EPG and DOG changes. Doing it their way probably creates more questions than answers. Whilst Twitter comments are never a good indicator for anything, it is a bit telling they're all universally negative underneath it.

Screams of an idea that will be reversed within 12-18 months - and will go down in the annals of idiotic rebrands like the brief phase when the Post Office became Consignia.