12-06-2024, 08:35 AM
They do have registered trademarks for some of their old logos, but not others.
Here is their trademark registration for the old LWT logo for example
trademarks.ipo.gov.uk
Looks like it's one they're keen to keep as it's been updated to their new address. That particular client ID also has active registrations for Yorkshire TV, Calender and Signed Stories.
A lot of their other trademarks have either been surrendered or are dead, including all these
trademarks.ipo.gov.uk
As for the original example..... Trademarking to stop people using it too 'pass off' their goods or services by pretending to be that company. In this case as the person is using it to provide video content so that could be a clear case of passing off. But they'd struggle. Firstly it's not really that much like the LWT logo, it doesn't even say LWT. Stripey writing isn't exactly uncommon, you see things similar everywhere.
The main hurdle that ITV would come across is that despite it still being an actively registed trademark it has to be used. After 5 years of not using it they can be revoked or challenged. It's been almost 30 years since that logo was used, and over 20 since they traded under that name. That makes any accusations of 'passing off' very easy to defend.
One thing to remember before you go and use the old Anglia and Central logos to your hearts content.... Trademarking is different to copyright. Copyright is automatic and doesn't need registering. The various logos belonging to the constituent parts of ITV Plc will still belong to ITV and use of the specific logos is still subject to copyright law
Incidently there's been a few cases recently of old radio station brands being brought back by community or online stations. As discussed elsewhere the other day there's now a station in Birmingham called BRMB, despite Bauer owning the station that was originally BRMB. That's an example of a trademark expiring, it's been about 15 years since they stopped using it
It does make me wonder why the LWT logo is still registered, Yorkshire and Calender I can understand. But why that one and not Anglia or Central?
Here is their trademark registration for the old LWT logo for example
trademarks.ipo.gov.uk
Looks like it's one they're keen to keep as it's been updated to their new address. That particular client ID also has active registrations for Yorkshire TV, Calender and Signed Stories.
A lot of their other trademarks have either been surrendered or are dead, including all these
trademarks.ipo.gov.uk
As for the original example..... Trademarking to stop people using it too 'pass off' their goods or services by pretending to be that company. In this case as the person is using it to provide video content so that could be a clear case of passing off. But they'd struggle. Firstly it's not really that much like the LWT logo, it doesn't even say LWT. Stripey writing isn't exactly uncommon, you see things similar everywhere.
The main hurdle that ITV would come across is that despite it still being an actively registed trademark it has to be used. After 5 years of not using it they can be revoked or challenged. It's been almost 30 years since that logo was used, and over 20 since they traded under that name. That makes any accusations of 'passing off' very easy to defend.
One thing to remember before you go and use the old Anglia and Central logos to your hearts content.... Trademarking is different to copyright. Copyright is automatic and doesn't need registering. The various logos belonging to the constituent parts of ITV Plc will still belong to ITV and use of the specific logos is still subject to copyright law
Incidently there's been a few cases recently of old radio station brands being brought back by community or online stations. As discussed elsewhere the other day there's now a station in Birmingham called BRMB, despite Bauer owning the station that was originally BRMB. That's an example of a trademark expiring, it's been about 15 years since they stopped using it
It does make me wonder why the LWT logo is still registered, Yorkshire and Calender I can understand. But why that one and not Anglia or Central?
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