26-12-2022, 11:26 PM
(26-12-2022, 09:20 PM)Stockland Hillman Wrote:(26-12-2022, 07:33 PM)KrazyKei Wrote: TalkTV have already got that sewn up - Murdoch has much deeper pockets than GBN will ever have.
Both Paul Marshall and Legatum are billionaires. Albeit not as rich as Murdoch who I have noticed has gone into partnership with Local TV. I hope that That's TV will do a partnership with GB News.
The (former Made In) Local TV network isn't on Sky anymore I understand? If that's correct the value of airtime is greatly reduced, Going from high ish EPG on a major platform across a TV region/s to a just a higher EPG on a collection of small DTT transmitters.
So in Southern Britain, its just Bristol rather than ITV West area. A tiny bit around Birmingham, Liverpool but not Manchester etc. No deal appears to be done for London Live; and That's TV has its own network to relay on the Locals, so less incentive to sell the airtime.
It's doesn't exactly require deep pockets , it's not an impressive deal - but should have some benefits.
Worse for Talk TV, the Ofcom local content required for Local TV willl mean Jeremy Kyle or another high profile TV made show will have to be dropped on simulcast, but they will be paying extra for the lower quality Radio-on-tv stuff to air.
Odd thing about the deal is Local TV is linked to David Montgomery's National World the newspaper group, so its surprising they are selling to News UK given what's reportedly the history between him and the group
For GB News,it might make more sense to put the well performing but not contentious things like Breakfast in aquired airtime on other more major multichannels - given most run teleshoping at that time of day
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Are there any channels who would do a deal with GB News that currently do teleshopping at the moment?