[Blubatt]

W's YouTube channel is completely empty, yet they have 82K subscribers. At least for me.

Could have had videos that were privated?

[JAS84]

Yeah, they've either hidden or deleted the content I'd assume.

[GeeTeeKay474]

The website has been updated with the U branding... Simular thing to what happened with ITVX.    

[Stuart]

The website has been updated with the U branding... Simular thing to what happened with ITVX.

The big difference is that ITVX was just an extension to the existing ITV brand and style. It also didn't affect the names of the channels.

'U' is taking a wrecking ball to the existing UKTV brand and that of all their channels.

When one of your popular channels says "We know you'll still call us Dave", then you've accepted defeat before the starting gun was fired.

[VMPhil]

Renaming one of the most successful TV brands in existence, Dave, to U&Dave, is as daft as say, renaming UK Gold to UKTV Go- oh wait.

[James2001]

Renaming one of the most successful TV brands in existence, Dave, to U&Dave, is as daft as say, renaming UK Gold to UKTV Go- oh wait.

Or, even worse, Go On Laugh Daily.

[TesTVWhirl]

It is slightly amusing that the way this rebrand has split poster views now seems to very closely match UKTV's scheduling.

90% repeats, 10% original content!

[VMPhil]

It is slightly amusing that the way this rebrand has split poster views now seems to very closely match UKTV's scheduling.

90% repeats, 10% original content!

Unfortunately, when a rebrand is this bad, it's hard not to express how bad it is. I think we've all been quite restrained, to be honest!

[Daveuk]

This must have been posted before but can’t help but feel if the marketing people had seen this before deciding on the U brand it wouldn’t be happeneing

youtu.be 

[LargelyALurker]

It is slightly amusing that the way this rebrand has split poster views now seems to very closely match UKTV's scheduling.

90% repeats, 10% original content!

I’d like to provide some of that original content that ‘u’ was also a sub-brand/tariff from BT Cellnet in the 90s. They even had the brand on some of their phones (see www.modip.ac.uk ). It led to them making lots of puns, if you can call them that, like ‘All about U’ being a title of the manual/tariff guide (?).

Philips TCD 128/BC mobile phone | Museum of Design in Plastics
This 1990s Philips TCD 128/BC mobile phone has rounded edges, a convex key pad, …
  Source: www.modip.ac.uk

I expect some similar references in ‘U’s marketing?