20-12-2022, 02:09 PM
(17-12-2022, 12:13 PM)DTV Wrote:(17-12-2022, 09:08 AM)JamesWorldNews Wrote: “BBC News 24” would solve a multitude of sins........
I suspect there's an element of 'everything should be like when I was in my early-20s' here, but returning to obsolete brands is almost certainly never the answer to a branding issue. Furthermore, all the reasons that News 24 got dropped as a brand still apply - most prominently that is gets frequently shortened to News 24, including by presenters, thus losing the reference to the key BBC and BBC News brands.
But that’s not an argument anymore as the they seem to have dropped the compulsory reference to ‘BBC’ - watch on iPlayer, listen on Sounds to mention but two.
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