20-12-2022, 02:21 PM
(17-12-2022, 12:13 PM)DTV Wrote:The BBC News channel often gets shortened to 'The News Channel' much like what happened with ITV's, so the core part of the brand still gets dropped/lost.(17-12-2022, 09:08 AM)JamesWorldNews Wrote: “BBC News 24” would solve a multitude of sins........
I suspect there's an element of 'everything should be like when I was in my early-20s' here, but returning to obsolete brands is almost certainly never the answer to a branding issue. Furthermore, all the reasons that News 24 got dropped as a brand still apply - most prominently that is gets frequently shortened to News 24, including by presenters, thus losing the reference to the key BBC and BBC News brands.