[Matrix]

I suspect there's an element of 'everything should be like when I was in my early-20s' here, but returning to obsolete brands is almost certainly never the answer to a branding issue. Furthermore, all the reasons that News 24 got dropped as a brand still apply - most prominently that is gets frequently shortened to News 24, including by presenters, thus losing the reference to the key BBC and BBC News brands.

But that’s not an argument anymore as the they seem to have dropped the compulsory reference to ‘BBC’ - watch on iPlayer, listen on Sounds to mention but two.

Yet, we all know News 24 isn't making a come back. It detracts from the core service (or product) which is BBC News. I suspect the simple answer here is that, on air, it'll be referenced as the BBC News (TV) channel, in much the same way that the BBC News app is referenced.