[itsrobert]

I think the new channel should be called BBC World News 24.

I'll get my coat........

Anyway, I'm not particularly bothered anymore as I couldn't really care less about TV in general these days, but dropping "News 24" as the name in 2008 was a mistake. As has been proved, the rationale was flawed as people still drop 'BBC' from all sorts of things like iPlayer etc. And referring to it as the "News Channel" is actually worse than "News 24". At least back then, News 24 was a fairly well know BBC brand, whereas "the News Channel" could be absolutely anything.

I could understand the reasoning behind changing BBC World to BBC World News, though. BBC World was a real mix of output from news to current affairs, documentaries and lifestyle programming. The change in name came at a time when they decided to drop everything bar news, so that made complete sense.

I do think that the new channel should probably just be called the "BBC News" channel (to differentiate it from the "BBC News" app or "BBC News" website) as anything else would be too complicated as it's going to be broadcasting worldwide. It's just a shame knowing that they could have got away with keeping the News 24 brand a bit longer than they did.