02-02-2023, 06:18 PM
The dominance of World in the merger is not really surprising - its difficult to sell a UK orientated channel to the international audience.
World News is sold by the commercial arm of the BBC, there's lots of advertising and carriage contracts reliant on it. Any merger was always going to benefit that channel over the UK one.
World News is sold by the commercial arm of the BBC, there's lots of advertising and carriage contracts reliant on it. Any merger was always going to benefit that channel over the UK one.