[DTV]

I wonder if one of the reasons why BBC News gets to beef up their Washington DC capabilities is because of all the advertisements they are getting with the help of AMC Networks' marketing.

Most of the adverts in Asia-Pacific feed seems to target the usual business travelers and companies, like CNNI, but the US feed has a lot of adverts featuring mainstream brands.

The advertising revenue certainly helps - and the US is such a key advertising market for the channel (it was the main driver in the channel's shift to profitability after 2006), but I don't think the decision to beef up Washington is really down to that. Basically, they want to cut down the number of people working overnight shifts in London and moving it to Washington is more attractive than Singapore. A bigger US presence also helps to solidify the BBC's place as a noteworthy player in the US media market and US stories are more attractive to global audiences, so having extra resources there helps.