[ALV]

"BBC News Says Presenters Can Relax Formal Dress Code As “Sweaty & Dirty” Look Is More Trustworthy"
deadline.com 

BBC News presenters have been told that they can relax their formal dress code in the pursuit of more authentic reporting as the broadcaster seeks to reinvent its 24-hour news channel.

Naja Nielsen, BBC News’ Director of Digital, told staff last week that the more rugged “sweaty and dirty” look certain journalists adopt when away from the studio can be more trustworthy.

Nielsen was speaking as the BBC steps up plans to merge BBC World News with its domestic news channel in an effort to cut costs and make its rolling news output more appealing to online audiences. Managers argue it is a chance to create the best news channel in the world.

So, no suit jackets, shirt sleeves rolled up - it's back to the launch of BBC News 24. All that was old is new again...

Seems like the weather department is piloting out this policy already... Here's Tomasz Schafernaker in a recorded NC forecast, captured at 0555 this morning:

Tomasz was back in shirt and tie in the recorded world weather forecasts for WN later that morning... (I don't have a screen capture unfortunately)...

I'm feeling a bit complicated about this... It's gonna take some time for me to get used to, feels like I'm watching an edition of Click...