20-02-2023, 08:48 PM
(20-02-2023, 08:15 PM)LDN Wrote: "BBC News Says Presenters Can Relax Formal Dress Code As “Sweaty & Dirty” Look Is More Trustworthy"
deadline.com
Quote:BBC News presenters have been told that they can relax their formal dress code in the pursuit of more authentic reporting as the broadcaster seeks to reinvent its 24-hour news channel.
Naja Nielsen, BBC News’ Director of Digital, told staff last week that the more rugged “sweaty and dirty” look certain journalists adopt when away from the studio can be more trustworthy.
Nielsen was speaking as the BBC steps up plans to merge BBC World News with its domestic news channel in an effort to cut costs and make its rolling news output more appealing to online audiences. Managers argue it is a chance to create the best news channel in the world.
So, no suit jackets, shirt sleeves rolled up - it's back to the launch of BBC News 24. All that was old is new again...
Also:
Quote:The relaunched channel will feature more links hosted from the heart of the newsroom and, as one insider put it, “presenters standing in front of giant iPads to show how we verify footage.”
And has it previously been confirmed that Martine Croxall, Ben Brown and Anita McVeigh "were not successful" in applying for presenter/correspondent roles on the new channel?
The new look seems to be already exercised in studio as well. Yalda is known for her eccentric outfits so she must be happy with all the changes. She must be very happy with everything in fact.